The document should present itself

We will design a piece that clearly conveys your message and looks good coming off the laser printer. You can’t always be available to answer questions when a visitor comes to your site and prints out a PDF on a service that interests them. That PDF has to represent your company and make its point quickly. You’ve succeeded in capturing interest on your site and getting the visitor to print out your information, now quickly reassure them that they have come to the right place.

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"It’s just a PDF on our site..."

We understand that you may be moving away from printing your sales collateral to avoid printing costs, but any collateral should be designed.  Every PDF on your site should be designed with laser printer margins in mind, so that your content does not get cut off when someone prints it.

While designing your piece we take into account what may look good on the computer screen may not look good in print. For instance, some web sites have a black background with white text, and if your PDF followed that style it would be hard to read once printed. Think about it, how many newspapers have you seen that are white text on black? Your PDF needs to be legible on and off screen.

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Be Consistent

If you already have an established corporate appearance in existing printed pieces, PDFs that will be printed should relate to that style. With our print design capabilities and experience, we will design your collateral to stand out on a desk full of documents and manila folders.

Additionally, that material should have all of you contact information so that as pages are given out around the office to different people there will be no confusion as to where more information on your company can be found.

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